WEEK 1

In week one, I summarized the content of the group interview about Integrated Pest Management (IPM) that I did during the holiday. I have pointed out the main points that the participants mentioned in the interview.

 

I also wrote the introduction chapter for my thesis and sent it to my supervisor for reviewing.
I also prepared contents and slide following the 3 minutes thesis “3TM” presentation to present for week two.

 

 

WEEK 2

During the second week, I continued to collect more participants for my survey, it is about the consumer’s perception about chemical-free food and IPM.

I scripted and drew storyboard for animation to promote IPM after receiving comments and suggestions from the interview group.

 

I also wrote the introduction chapter for my project that includes:

• Background/Context
• Research significance
• Research question
• Research aims

 

WEEK 3

 

In week 3, I was researching for existing agricultural brands and their marketing & design strategies. I have made a list of materials that I would design for the IPM brand identity.

The design materials in my project:

• • A pamphlet, the main contents include:
  • Introduction about IPM Farm
  • Introduce about IPM method which is using natural predator to prevent harmful pests.
  • IPM products
  • An 2D animated videos promoting IPM products for consumers.
  • Banner, standee in the market/supermarket
  • Poster, Logo
  • Label with QR code which is linking to IPM animated video
  • Packaging
  • IPM Mascot (Ladybug)